Ph.D. in applied mathematics, Data & AI leader. I architect governed AI factories, and in my spare time I build tools that keep human experts in the loop.https://alaaeddine-hammoudi.example.com/https://alaaeddine-hammoudi.example.com/writing/measuring-ai/https://alaaeddine-hammoudi.example.com/writing/measuring-ai/AI transforms each organisation differently, so its value has to be measured, not assumed. Four indicators for every use case, one guardrail to protect what makes the business different, and how to measure both honestly.Fri, 13 Nov 2026 00:00:00 GMTmeasurementstrategygovernanceleadershipgenaihttps://alaaeddine-hammoudi.example.com/writing/staying-in-control/https://alaaeddine-hammoudi.example.com/writing/staying-in-control/SaaS tools, AI providers and agents now change faster than people can absorb. What control of the information system really means, why enterprises can't skip it, and three principles to hold on to when things get fuzzy.Thu, 12 Nov 2026 00:00:00 GMTgovernanceagentsstrategyleadershipgenaihttps://alaaeddine-hammoudi.example.com/writing/data-maltreatment/https://alaaeddine-hammoudi.example.com/writing/data-maltreatment/Data quality is the symptom, data maltreatment is the process that causes it. Its mechanisms, its cost, why incentives keep it alive, and what it does to organisational knowledge and AI.Mon, 19 Oct 2026 00:00:00 GMTdatagovernanceknowledgestrategygenaihttps://alaaeddine-hammoudi.example.com/writing/online-vs-industrial-agents/https://alaaeddine-hammoudi.example.com/writing/online-vs-industrial-agents/Self-improving personal agents and industrial agents solve different problems. One learns online, the other learns offline under continuous evaluation. In a regulated company, that difference decides almost everything.Sun, 18 Oct 2026 00:00:00 GMTagentsevaluationgovernancellmopshttps://alaaeddine-hammoudi.example.com/writing/still-data-and-ai/https://alaaeddine-hammoudi.example.com/writing/still-data-and-ai/Job titles keep changing, the fundamentals do not. Data feeds AI today, AI produces and shapes data tomorrow. Organisations have to choose between Data & AI and Data vs AI.Sat, 17 Oct 2026 00:00:00 GMTleadershipdatagenaioperating-modeltransformationhttps://alaaeddine-hammoudi.example.com/writing/continuously-delivering-value/https://alaaeddine-hammoudi.example.com/writing/continuously-delivering-value/In most large organisations, GenAI arrives on top of four other transformations. What I have learnt about delivering value anyway, the battles I avoid, the ones I think are worth fighting, and the people who make it work.Fri, 16 Oct 2026 00:00:00 GMTtransformationstrategyleadershipgenaihttps://alaaeddine-hammoudi.example.com/writing/text-in-the-warehouse/https://alaaeddine-hammoudi.example.com/writing/text-in-the-warehouse/Language models can finally turn emails, contracts and reports into rows in the data warehouse. Those rows are assertions, not facts, and users need to see that they came from a model.Thu, 15 Oct 2026 00:00:00 GMTdatagenaidata-warehousegovernance